Domino's Pizza

Create a campaign that will reassert Domino's ownership of Tuesdays in the pizza takeaway category.

Skills

Art Direction
Copywriting
Branding & Identity
User Experience

Rationale

The best way to receive is to give first, with that in mind the campaign will be about giving back to the customer.

The customer uploads a photograph when ordering their food, this is uploaded to the Domino's #2kTUESDAY Instagram feed, the photograph with the most likes by midnight on the Tuesday wins £2000.

campaign name
Posters

A flow chart, and conversational tone of voice is used to show the steps needed for the customer to get involved with #2kTUESDAY.

Traditional print media is used to promote #2kTUESDAY. A main launch poster, and weekly winner posters to keep the campaign relevant and prove that people do win the £2000.

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Pizza Box

Making existing customers and those fond of hanging around bins aware of the campaign. Extra messages are added to the box, making the relationship more personal with the customer.

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Digital

The online ordering system has the campaign visual style and has been simplified for a better customer experience. The photo upload is accessed after the purchase has been made by customer.

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Winner's Gallery

An archive of each #2kTuesday winner.

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