Dressing the Screen

Visual identity for Dressing the Screen: The Rise of Fashion Film, a bi-lingual fashion film exhibition which will travel the world.

Skills

Art Direction
Branding & Identity
Interactive
User Experience

Rationale

Film awards such as the Oscars and BAFTAs are referenced in the logo design. The patterns and colours represent the seven sections of the exhibition.

logo
Private Invitation

The invite needed to be memorable and be an item that people would want to keep. An Oscaresque statuette with seven variations was the solution.

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Exhibition Wayfinding

The wayfinding is projected onto the walls, meaning no materials need to be transported and installed, making the wayfinding cost-effective.

exterior
Film Titles

Using seven colour bands to create simple, dynamic film titles.

wayfinding
Exhibition Book

The exhibition content is separated across 8 booklets and features a DVD containing the exhibition films.

Augmented reality is used for people to be able to watch the films on the go.

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Digital

The website needed to serve to main functions;

Language
As the exhibition will travel the world numerous languages will be used. This is achieved using the upper navigation bar, allowing for languages to be selected with ease.

Sharing
Each video can be shared across popular social media platforms.

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