LCA Prospectus

Proposal for the Leeds College of Art 2015/2016 prospectus.

Skills

Art Direction
Branding & Identity
Editorial
Information Design

Rationale

Leeds College of Art's original mosaic logo becomes a window for each course can be seen through. Using the past to vault the college into a scary and unpredictable future.

mosaic1
mosaic2
Prospectus

The content is delivered with fourteen separate booklets rather than one large book. This makes information easier to access in both print and online.

book1
book2
Covers

The die-cut slipcase allows for fourteen unique cover designs. The first covers would be full bleed colour, the fourteen colours create a colour wheel to represent the inclusivity of the college.

book3
book4
book5
book6
book7
book8
book9
book10
book11
book12
book13
book14
book15
book16
Evolution

Each course will be able to design their own cover, showcasing the student's work. The 'brand' will be maintained by keeping the slipcase.

book17
book17
Content

The layout can be adapted to contain all the relevant information for each course, whilst being easy to read in both digital and print formats.

book18
book19