Nescafé Azera

Create a new product, in-store promotion and social media campaign for Nescafé Azera.

Skills

Art Direction
Product & Packaging
Experiential
User Experience

Collaborators

Joel Burden

Rationale

The coffee shop generation have become used to quality, this should be no different at the home,during the commute, at the office or after dinner. This range of naturally infused milks based on the most popular flavoured lattes, provide that extra special top to any cup of Nescafé Azera.

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In-Store Promotion

Milk float in-store installation for larger supermarkets. There are also possibilities to deploy around chosen areas as a working float, PR boost or tester scheme.

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#BetterMorning

The social media campaign starts by tweeting a friend with their better morning and including #BetterMorning. The #BetterMorning is filmed and posted on Nescafé Azera's Youtube channel.

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