SUM Exhibition

Visual identity for Leeds College of Art's BA Fine Art's 2014 exhibition.

Skills

Art Direction
Branding & Identity
Editorial
Interactive
Exhibition

Collaborators

Joel Burden
Ross Francis
Luca Calabrese

Rationale

We were handed this exhibition concept by the client.

This exhibition is a SUM of many parts, encompassing a vibrant community of new makers and thinkers, they make therefore
they are.

To represent this we took the word
S U M and split it up, this was the building block for all print and digital work relating to the exhibition.

Exhibition Book

A white cover with a clear foil is used, allowing each book to be stacked to create a larger white block to fit the
sum concept.

Cover

The spot varnished cover allows each book to create a larger block.

Contents
Portrait
Landscape

The type is rotated 90˚ to indicate how the work should be viewed.

Digital

The website was displayed at the exhibition, and served as a way for visitors to access the exhibitors
personal website.

web1
web2
web4
web5
Exhibition Flyer

An A5 flyer to promote the exhibition at Leeds College of Art and when it travels to the Free Range exhibition in London.

sum
Exhibition Signage

sum1
sum2